Short and compelling animated videos can easily explain concepts, products, and services by breaking them down into simple and attractive motion visuals. Animated explainers are also particularly useful for sharing ideas in a world with short attention spans and a craving for flashy images and content.
1. Brief & Research
Every marketing video starts with a conversation about an idea. Our team of researchers talks with you to learn as much about your product, service, or issue as possible. The process of research also evaluates the market to figure out the best method for putting out the right message in the best way for your brand.
2. Script & Concept
The script is a crucial element in creating a killer explainer video. Before a single image is even put into motion for the explainer video, we talk to you to plan the concept.
Our video production creative team puts their heads together for nailing the right concept which is then fleshed out into a full script. The key is to present the message in the simplest, most comprehensive manner to your target audience.
3. Mood Board & Storyboard
We will send you several mood boards (a type of collage consisting of images intended to project a particular style or concept) and sketch out a storyboard that shows how the script will play out – scene by scene.
4. Style & Illustrations
Next we will send you 2-3 custom, full-color visuals that will give you an accurate idea of what the finished video will look like. Depending on your video, this may include text, characters, backgrounds, icons and more. After you sign off, we will create the full story with the final visuals. This process includes the design of all the characters and the environments in the animated explainer video.
5. Voice Over
The most engaging male or female voices with the right accent are selected from our pool of talent to set the right pace for the animated explainer video. The perfect voice over reinforces the message of the video and can make a world of a difference.
Once the script and storyboard are approved, we move on to putting the words into action. The animation & motion graphics phases involve building the necessary images to go with the message. This phase requires great attention to detail and each step ensures that the visuals created in the production stage reflect the initial concept.
7. Post Production & Revisions
This is the stage that gives the video its final look. Post-production involves the complete process of creating and editing the sound mixing, background music, and graphics including lower thirds. Once the video is finalized, we send it to you for feedback and make any needed revisions.
Finally, your video is ready to be shared with the world.